Simply Marketing

We help businesses attract more customers and achieve great results

We are innovative marketers and creative thinkers. We offer expert guidance on all forms of marketing. Let us become part of your journey today.

 

 

WHAT WE DO

Marketing
Support


Marketing
Planning


Public
Relations


Creative
Thinking


Social
Media


Marketing Support

Marketing Support

We will work with you to understand your business objectives and customer needs to define clear marketing goals and objectives. We will take a deep dive in to your business, review current marketing activities and recommend the right strategy to help you achieve your goals.

Learn More

Marketing Support

Marketing Planning

Planning your marketing in advance allows you to measure your result; keeps your business focused, on track and able to achieve your goals. Planning can actually save you money, allows you to set a budget in advance and stops you making costly mistakes by taking knee-jerk reactions.

Learn More

Marketing Support

Public Relations

The impact of Public Relations (PR) should not to be underestimated, as it gives you and your business the opportunity to share your story and drive engagement with your target audience. But PR is changing, customers want authenticity not spin and keeping up with the digital world is essential for your business.

Learn More

Marketing Support

Creative Thinking

Innovation and creativity are at the heart of what we do. Working with Simply means the most experienced and talented designers are working alongside your business, to develop a new brand or work with existing guidelines to create compelling campaigns. We’re passionate about marketing and we love

Learn More

Marketing Support

Social Media

The risk of NOT engaging and adopting social media as part of your marketing mix, far outweigh the risk of engaging. Why? Because social media savvy businesses engage better with their customers get sight of customer feedback, trends and issues more quickly. The marketing activity can also target your desired

Learn More

Marketing Support

We will work with you to understand your business objectives and customer needs to define clear marketing goals and objectives. We will take a deep dive in to your business, review current marketing activities and recommend the right strategy to help you achieve your goals.
Learn more

Marketing Planning

Planning your marketing in advance allows you to measure your result; keeps your business focused, on track and able to achieve your goals. Planning can actually save you money, allows you to set a budget in advance and stops you making costly mistakes by taking knee-jerk reactions.
Learn more

Public Relations

The impact of Public Relations (PR) should not to be underestimated, as it gives you and your business the opportunity to share your story and drive engagement with your target audience. But PR is changing, customers want authenticity not spin and keeping up with the digital world is essential for your business.
Learn more

Creative Thinking

Innovation and creativity are at the heart of what we do. Working with Simply means the most experienced and talented designers are working alongside your business, to develop a new brand or work with existing guidelines to create compelling campaigns. We’re passionate about marketing and we love
Learn more

Social Media

The risk of NOT engaging and adopting social media as part of your marketing mix, far outweigh the risk of engaging. Why? Because social media savvy businesses engage better with their customers get sight of customer feedback, trends and issues more quickly. The marketing activity can also target your desired
Learn more

THE SOCIAL MEDIA EXPERTS

Our courses are relevant, current and bespoke to your business

Learn more
Make sure your business isn't left behind, get ahead of your competition with bespoke social media training for your business.
Corporate Social Media
Learn more
We keep you up to date on the latest news you need to know, with tips and advice along the way.
Tips & Advice
Learn more
Keep up to date with the latest social media training for your business. Find out more about our range of courses and events.
Social Media Courses

Tips and Advice

We keep you up to date on the latest news you need to know, with tips and advice along the way.

Social Media Courses

Keep up to date with the latest social media training for your business. Find out more about our range of courses and event.

Corporate Social Media

Make sure your business isn't left behind, get ahead of your competition with bespoke social media training for your business.

Why is video marketing so effective?

Why is video marketing so effective

Why is video marketing so effective?

I help people to build businesses that they love, using simple marketing and social media techniques. You may not like to hear it, but video marketing is now one of the most powerful marketing tools available to each and every one of you. This is why it is really important that you learn to use some element of video if you want to be successful with your marketing. Even if this means that you have to, like me, dig really deep and overcome some massive fears.    

Let’s start with why we need to use video as an entrepreneur or a small business owner:

Marketing is now all about people, people behind the brand story, behind the product and service. 

using video in marketing Video marketing allows your prospective customers to see behind the scenes, it allows you to humanise your business and connect directly with your audience. It can be used to teach your audience how to do something, to demonstrate your expertise and knowledge and to showcase your products and services

It enables you to build relationships in a way that isn’t possible using text alone and in order for somebody to buy something from you they need to feel like they know you, can trust you and like you in an online world. Video gives you the opportunity to tell your story, showcase your business and build relationships.

You can use video on all social media platforms. Most allow you to upload pre-recorded video or utilise their LIVE function. Ultimately using live will give you more reach because the algorithms encourage greater usage of live elements. 

All platforms have some kind of video functionality:

  • Facebook has the ability to upload pre-recorded video Instagram stories and live video
  • Twitter currently have 62% more views of video than a standard post and allows upload and a live element called periscope 
  • Instagram also allows for uploaded video and live video within the story element, Instagram stories, and maximum 15-second video clips
  • LinkedIn has recently added to the ability to upload a pre-recorded video and it is highly likely that they will introduce a life element 
  • Youtube is the major video platform and unlike other social media where video is limited to viewing over short periods (often less than 24 hours ) YouTube videos can be viewed months and years after they are uploaded making the value of these videos exceptional

The world of video marketing can seem daunting to first-timers, but we all have to start somewhere.

Take a look at  ‘How to get video confident’ for my top tips on 

how to create cracking videos that will help you and your business. And most of all, remember why you need to do it  ­– building relationships with your customers and your audience is the biggest factor to help you generate new leads and sales of your business.

You might be interested to read:

16 Ways to rock your brand on Instagram 

10 reasons why leaders should make time for LinkedIn

How to stop feeling overwhelmed by your business 

Bio

Alison Teare is a qualified,  marketer with more than twenty-five years’ business and management experience, in both the public and private sectors, at local and global levels.

A social media expert, Alison is a trainer and speaker who regularly provides advice to businesses to guide their social media and marketing policies and strategy. She developed an integrated Social Media Management programme which enables businesses to co-ordinate a successful implement their own sustainable social media presence. Alison also mentors entrepreneurs and small business owners, helping to reduce overwhelm and providing purpose and clarity in their business development and marketing.

Please follow & like us 🙂

Facebook
Google+
http://www.simply-marketing.net">
Twitter
LinkedIn
Comments Off on Simply Marketing
Marketing Masterclass

Marketing Masterclass

2018-10-6 8:15am

The Marketing Masterclass Have you ever longed to get away f...

How to stop feeling overwhelmed by your business

business overwhelm

 How to overcome overwhelm as a small business owner

Starting a new business can be the most exciting time of your life but it can also be extremely challenging. Every element of your new business is down to you; you’re full of ideas, your head is spinning but you don’t actually know where to start! And let’s not forget the niggling doubt that you might fail if you don’t get things right first time… If this all sounds familiar, you’re not alone. All entrepreneurs and start-up business owners suffer from one very common denominator – it’s what is known as ‘business overwhelm’.

But don’t worry – business overwhelm is absolutely normal and it can be overcome. If you can spend time developing ways of working that reduce this feeling you will be far more productive and far more successful.

So, here’s how to turn your overwhelm into positive actions…

1.Take a day out.

The first thing you need to do is STOP! Schedule a day off in your calendar and find a place to work where you will be undisturbed and somewhere you feel comfortable and creative. business overwhelm

2. Revisit your WHY?

Think about why you started the business in the first place. What is it that you are trying to achieve, what kind of business do you want to build and what kind of life do you want to live? Going back to basics will help you refocus. You may have got carried away with a whole load of new ideas but you need to park these. Write random ideas down in the back of a notebook – you can always come back to them later, but they will only cloud your ability to get things done.

3. Create goals.

Write down what you want to achieve in the next 12 months. How do you want to grow your business, how many customers would you like, what turnover and profit would you like to achieve? Now consider what you need to do to achieve these goals: find new customers, raise awareness of your business, make sure you have your legal, insurance and accounting practices in place.

4. Set up a monthly calendar. 

What will you need to do each month to achieve your goals?

Each month there will be priority actions such as invoicing, chasing outstanding payments and making payments to suppliers. These are crucial for cash flow so add these to your calendar for each month.

5. Treat your marketing seriously.

business overwhelm

The actions you take or don’t take to market your business will be as important as managing cash flow in the success or failure of your business. There should be a marketing activity added to every week of your monthly calendar as an absolute minimum. If you can get into the routine of adding a planned marketing activity each day this will make a huge difference moving your business forward. This may be spending strategic (not wasted) time on your social media channels, attending networking events or creating a free piece of PR.

6. Spring clean your email. For years my inbox looked like a scene from ‘The Day After Tomorrow’. I wouldn’t have believed how much better I felt and how much overwhelm was relieved after I spent a morning filing, deleting and organising my inbox.

7. Create a great working routine.

This should include: 

Weekly planning

Write down three main tasks you want to achieve during the week. These are the foundations for all your activities for the week – stick to these religiously and learn to re-schedule to say NO to things that will not help you to achieve your goals.

Daily planning 

In order to get your weekly plan done, you will need to focus on each day. Write down three activities you want to complete for the next day, focus on one of these until it’s finished or at a point, you’re happy with.

Email discipline 

Try not turning your emails on until lunchtime, then reply to all the mail in one go. File and flag the ones that need following up later, then close your email down until 4pm when you revisit, reply and close.

Be social media savvy

business overwhelm

Choose a time of day when you are going to be active on social media. It is so easy to get lost in the wormhole and find yourself an hour later having done nothing constructive!

So open up the post content you have prepared, reply to any comments, be social and then close it back down: don’t be tempted to leave it open on your phone or desktop.

Take a break 

During the day, go for a walk, sit in the garden or just chill. This is your reward so enjoy it and you’ll find that this is often the time when you become creative. Start to think about opportunities and new ideas for your business.

Break it down

If you have a larger project such as a website then break this down into bitesize pieces. Add these as one of the three daily tasks and aim to complete one portion per day.  

Review and reflect

Review your progress at the end of each day and plan the next day in advance, moving tasks forward if they need completing. This means you start your day knowing exactly where your focus is going to be and you are able to make an impact immediately.  

Final thought ... don't panic! You are not alone there are hundreds of thousands of business owners who are going through the same feeling of business overwhelm. Find ways to meet other entrepreneurs and business owners in social media groups, networking events or join a mastermind group.

Be clear and have a purpose ... I know you will be fine!

 

Bio

Alison Teare is a qualified,  marketer with more than twenty-five years’ business and management experience, in both the public and private sectors, at local and global levels.

A social media expert, Alison is a trainer and speaker who regularly provides advice to businesses to guide their social media and marketing policies and strategy. She developed an integrated Social Media Management programme which enables businesses to co-ordinate a successful implement their own sustainable social media presence. Alison also mentors entrepreneurs and small business owners, helping to reduce overwhelm and providing purpose and clarity in their business development and marketing.

Please follow & like us 🙂

Facebook
Google+
http://www.simply-marketing.net">
Twitter
LinkedIn
Comments Off on Simply Marketing

FREE MARKETING TIP DOWNLOAD

Five steps to marketing your own product.

DOWNLOAD THE BEST MARKETING EBOOK FOR FREE