Make your social media work for you! Be present at the conference, not the coffee morning – (solo) Episode 14

Make your social media work for you! Be present at the conference, not the coffee morning.

If you want to see results from your marketing efforts on social media platforms you need to wise up!

What are you looking to achieve more leads and sales for your organisation; to re position yourself in the marketplace or to enhance your personal brand we really need to start to be intentional about our social media use.

In this episode, I take a look at the difference between using your social as a coffee morning, versus leveraging your social media like you would at a conference.

As much as I love being ‘social’ on social media for my business, I just don’t have the time!

I try to be purposeful about the content I create especially on LinkedIn not because I wouldn’t love to be chatting all day, but because this isn’t going to achieve the results I need for my business.

When I work with clients to understand their online strategy, we are committed to the conference … we’ve paid for the ticket and we are going to get the BEST VALUE possible from our time spent at the event (hypothetically!!)

This episode gives you some tips to keep your social media on track.

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Alison Teare is a qualified,  marketer with more than twenty-five years’ business and management experience, in both the public and private sectors, at local and global levels.

A social media expert, Alison is a trainer and speaker who regularly provides advice to businesses to guide their social media and marketing policies and strategy. She developed an integrated Social Media Management programme which enables businesses to co-ordinate a successful implement their own sustainable social media presence. Alison also mentors entrepreneurs and small business owners, helping to reduce overwhelm and providing purpose and clarity in their business development and marketing.

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