How much time to spend on social media
If you want to get the best from your social media channels there are a number of things you need to be aware of to stop you wasting your time.
In this episode I’m talking about how much time you should spend and how you should divide that time to make sure you’re going to get some results.
How many of you have been spending hours each day on social media platforms without getting any results at all?
It can be really difficult to know how much time to spend, especially as you do need to give attention in the right places and be consistent. We know it takes time to get traction and build an audience, therefore sometimes this can appear to be a catch 22 situation.
We have got to remember that we’ve got a whole tool chest of activities and tactics we can use to market our business, social media is just one section of the toolbox. Everyone should have a really varied selection of tools that will give the results that they need with a minimum amount of spend and effort.
In this episode I'm discussing how I balance my social media marketing.
· What works for me and what doesn’t
· How I plan my social to use it purposefully to get results
· How aiming for vanity metrics (number of likes or amount of reach) often doesn’t lead to increased business or new leads
· How I use the Facebook groups to research what my market wants
· The best way to use the search facility in LinkedIn
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Alison Teare is a qualified, marketer with more than twenty-five years’ business and management experience, in both the public and private sectors, at local and global levels.
A social media expert, Alison is a trainer and speaker who regularly provides advice to businesses to guide their social media and marketing policies and strategy. She developed an integrated Social Media Management programme which enables businesses to co-ordinate a successful implement their own sustainable social media presence. Alison also mentors entrepreneurs and small business owners, helping to reduce overwhelm and providing purpose and clarity in their business development and marketing.