How to focus using the 90/10 rule with Andrew & Pete – Episode 35

how to focus

How to focus using the 90/10 rule – with Andrew and Pete

In their own words – “Doing something rather than nothing … is completely flawed logic!”

These guys are awesome, funny and extremely clever marketers. So listen and find out if you are a ‘sandy head’ or a ‘speedy feet’ 😂

Andrew & Pete are business partners and have been best friends since meeting at University a mutual passion for business and entrepreneurship and an ambition to one day rule the world brought them together. So, after graduation in 2011 at the age of 21 they set up their own business.  Straight out of University with little or no focus or experience, it wasn’t all smooth sailing and it took till 2015/16 for them to hit their stride. What they grew to realise was that you can’t do everything well, you end up trying to do it all averagely.

Andrew & Pete Talk about

  • Reducing your overwhelm
  • Don’t spread yourself too thin
  • Drilling down into your business to find your focus
  • Cutting income streams can actually make you more money
  • Consider outsourcing – look at your numbers again, the more you can outsource the more you can concentrate on income generation
  • The 90/10 Rule

Andrew & Pete’s Top Tips on how to focus

  • Follow the money and stop doing the stuff that doesn’t generate income
  • Don’t sell stuff that people don’t want – even if you know they need it!
  • Get out of your own way and don’t be afraid to ask for advice, you may just be surprised by how generous people are with their help.
  • Participate – attend live events, stretch yourself, talk to like minded people
  • Have people around you that challenge you to focus – don’t surround yourself with yes people.

 More about Andrew & Pete

Andrew and Pete are the fun content marketing duo who help businesses and brands get faster results from their content. They have a weekly YouTube show called Marketing Unboringed and run the UK's leading content marketing membership community, called ATOMIC. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'. As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote international conferences and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. They also host one of the UK's largest digital marketing conference, ATOMICON happening in Newcastle-upon-Tyne. You can find out more about them at:

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Alison Teare is a qualified,  marketer with more than twenty-five years’ business and management experience, in both the public and private sectors, at local and global levels.

A social media expert, Alison is a trainer and speaker who regularly provides advice to businesses to guide their social media and marketing policies and strategy. She developed an integrated Social Media Management programme which enables businesses to co-ordinate a successful implement their own sustainable social media presence. Alison also mentors entrepreneurs and small business owners, helping to reduce overwhelm and providing purpose and clarity in their business development and marketing.

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