Be my guest!
Why you should try to make a guest appearance on other people’s podcasts
Imagine you’ve got 50 people in your living room who are all interested in understanding more about what you do or the services you offer – just think of the potential leads you could get from that networking event! Then imagine that this is happening every week. After a few months, that number creeps up to 500 people every week and you have to move to a town hall to fit everyone in who wants to hear what you have to say. Pretty phenomenal, right?
Well, welcome to the world of podcasting! It’s exactly the same principle, only your guests are not in your living room, they are in their own living room, office, their bedroom even! That’s because podcasting is the new way of networking, one for which you don’t even have to leave your front door!
Starting your own podcast is a great way to reach new audiences. But, the great thing is that even if you don’t run your own podcast, becoming a guest on someone else’s gives you an equally great marketing tool to tap into a new and interested audience.
But it’s no good just jumping on to any old podcast that’ll have you – it takes time and effort to research the ones that will most benefit you and also your podcast host. Here are the steps you should follow to get it right:
Step 1: Think about why you want to be interviewed.
What is it that you want to say to this potential new audience? The most obvious reason from a marketing point of view is to spread the word about what it is you do. But you may also want to help, inform or inspire people .
Step 2: Who do you want to talk to?
The best kind of marketing is never a scattergun approach. Purposeful, well-planned marketing is much more effective. For that reason, spend time researching your potential new audience. Think broadly – if you’re a life coach, for example, don't appear on other life coach’s podcasts otherwise you’re simply putting yourself in front of the competition.
Think about finding a podcast that talks about self help and learning and life development, where you can share your knowledge and expertise and the audience is actually looking for information that you can share with them.
Step 3: Find the right podcast.
An obvious place to start is by asking your audience what podcasts they listen to. Chances are they’ll be interested in the same things. Sign up to a podcast newsletter that alerts you to podcasts that are looking for guests and the type of subjects they will be covering. Facebook Groups and iTunes are also good places to search.
Step 4: Think about what value you can bring.
Every podcast host will be asking what value can you bring to their audience? Can you teach them, inspire them by talking about your experiences and expertise in a subject? Remember, it’s not about you – it’s about their audience.
Step 5: Pitch your ideas.
Once you’ve identified your podcast and its host and you know what value you can bring to their audience, it’s time to write a quick email. Keep it short and concise and make sure what you’re pitching is relevant to the content of the podcast. Don’t be too formal – the person you are pitching to has never met you before and needs to see some of your personality – after all, you will potentially be talking to his or her audience! Give a brief outline of who you are and what your experience/expertise is, above all explain briefly you could bring value to their audience.
Step 6: Make it simple for the host.
Busy people like working with efficient people so use some tools to help you stand out. Use an online calendar or calendar app to make bookings – that way you don’t have to keep cross referencing dates back and forth. If you are accepted, send a dropbox folder with everything the host might need for the interview including an image of yourself and a short bio – bonus points here are that you get to choose and edit what appears on the podcast notes!
Step 7: Add exclusivity.
Finish the interview by offering those listeners something exclusive. It may be a free download that you've put together specially for that episode, a cheat sheet or a blog that looks in more depth about what you've been talking about. Signpost people to your website to find it and include a link on your host’s website.
Step 8: Share and share alike.
If you are accepted to appear on someone’s podcast, make time to talk about it. Send an email to your email list, make your own social media posts – talk about it wherever you can. Above all this is a huge thank you to your host for appearing on their show but it also gives them access to your audience as well as you theirs.
For more details on being a podcast guest listen to the full Podcast at: http://www.simply-marketing.net/2019/11/22/how-to-become-a-podcast-guest-episode-44/