What is a lead magnet and how to create one – Episode 49

Lead magnet

What is a lead magnate and how to create one

Everyone loves a freebie – in this podcast, we discuss how to create a lead magnet that works for you and your customers

As part of the Bitesize series of podcasts, I will be looking at how to develop and deliver a simple lead magnet.

A lead magnet is usually a piece of content that you give away for free or at a very low price in order to build a relationship with an ideal customer. It is often in exchange for an email address or contact details.

The good news is that there are hundreds of different types of lead magnet that you can create and anyone can do one. I will show you how in my podcast.

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