How to find the gatekeeper to market to corporates – Episode 60

market to corporates

Getting past the gatekeeper

Gatekeepers can open doors to a world of new business – but you’ve got to know where to find them first. Find out how in this Bitesize Podcast…

Gatekeepers hold the keys to your future. They are the people who can unlock potential new business for you within their organisation. They can also connect you with the right gatekeepers in other companies and open doors to a whole new area of work.


The role of the gatekeeper is to introduce you to their organisation. They might be looking to hire someone who can offer a service or product that will help them overcome a problem within their company. They might not know they need you at first, but you need to be there to offer a solution when they do.


Gatekeepers are not necessarily the people at the top of an organisation; they could be in Marketing, HR, Business Development or some other department which can make them tricky to find. Listen to this Bitesize Podcast to discover how to identify and connect with the key people you should be speaking to in order to drive your business forward.

What we discuss:

  • Gatekeepers are not always obvious within an organisation
  • Why they might not yet know they need you
  • Be first in mind when they realise they do need you
  • Why you need to treat them like your ideal customer

What you will come away with:

  • Ways to identify your gatekeeper
  • How to reach the right gatekeepers
  • The way to keep your gatekeeper once you’ve found them
  • Being the person the gatekeeper wants to work with


If you’d like to learn how to market your own business, there are many ways I can help. Why not be part of my 6-week programme or work with me one-to-one? I’ll take you through simple ways to market your own business step by step. Connect with me at or mail me at

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