How creating laser focused content for professional service can attract new clients – Episode 67

laser focused content

Why laser-focussed content matters

We’re bombarded by online content these days but that doesn’t mean you should stop posting. Quite the reverse – by being completely focussed on what you’re saying and who you’re saying it to, you could find that your content is more relevant and hotly anticipated than ever. And, if you have a service-based business, you can even use content to attract your ideal customer and start to build those all-important relationships.

Listen to this Bitesize Podcast to discover how to create focussed content and where to post it so that your ideal audience will hear it.

What we discuss:

  • Why you need laser-focussed content
  • What good content can do for you
  • How to write focussed content
  • Where to put your content
  • How to work it then rework it

If you want to find out more about how to post good content, then join my Simply Marketing Facebook Group or take a look at the website,

For extra guidance, sign up to my 5-Day Simply Marketing Challenge via the website or email me at

 For help in discovering your ideal customer, listen to episode 58 on Identifying your ideal customer and why it matters

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