How to get free PR for your business
If you thought that PR was one of those dark arts, best left to the big brands and media experts, think again! PR has changed and it could be your quickest and easiest – not to mention the most cost-effective – way to bring people to your business.
PR is essentially about building, maintaining and protecting your reputation. The old school way was by sending out press releases to journalists but today you can also control your own press using social media.
Both routes require the same thing – a good, relevant story that speaks to your target audience.
Listen to this podcast with PR expert Megan Allen of Rural Roots Media to find out how to find and develop your story, how to pitch it to editors and journalists, and ultimately how to secure yourself some free marketing in the media.
What we discuss:
- Why journalists really do want you to contact them
- What journalists are looking for in a story
- The value of having a 12-month PR campaign
- How to write a story for your target audience
What you will learn:
- The best place to connect with journalists
- How to pitch your story to the media
- How to target your dream publication
- The differences between print and digital PR
More about Megan
Megan Allen is a journalist and public relations expert who specialises in rural tourism. She lives in Rutland with her husband, Nick, and baby boy, Ezra, where she runs her PR agency, Rural Roots Media, and writes and edits The Rural Travel Guide.
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