How to get your website to the top of Google
Getting your website ranked onto page 1 of Google is the ultimate goal for most business owners. However, it can be a pretty big challenge!
Trying to get onto the first page of Google, and then stay on the first page of Google is not for the faint-hearted. There’s so much to do and understand that it can be quite overwhelming for the business owner to figure out on their own.
That’s where SEO (Search Engine Optimisation) experts like Amy Falcione, my guest on this week’s podcast, are invaluable. Amy runs bigpicturemarketing.co and helps business owners to improve their websites so that they rank higher on Google. Here’s what she says about how you can get your website onto the first page of Google…
So, what exactly is SEO?
SEO stands for Search Engine Optimisation. This means optimising your website so that it is visible to internet search engines, such as Google. The way this works is that Google will comb through your site and, using Artificial Intelligence, will employ different tactics to decide how to rank your website. Currently there are over 10,000 different elements that Google uses to rate each site. This may sound alarming but through trial and error we can work out which tactics are the most important.
How will Google rank my website?
Google needs to know that yours is a trustworthy site. There are several ways it looks for these clues but the most important is by what is written in your content. Your website may have a jazzy video, a fabulous podcast and gorgeous images, but for Google, it’s still all about the text. Google scans your words looking for keywords or phrases that are relevant to your website and to the people searching for you.
Another thing it looks for is ‘searcher satisfaction’ – if someone clicks on your site after typing in a keyword and then clicks off again, it suggests to Google that the content on your sit isn’t relevant so will rank you lower for that keyword.
So how do I write for Google?
It can be a tricky balance writing for Google and writing for your customers. You often need to repeat your keywords a few times for Google to respond which may sound clunky for your audience. Ideally, each page of your website should have a minimum of 300 words – 500 is better or even more if possible! This is difficult obviously for a Contact Us page, but if you can manage it on other pages, especially your products and services pages, that helps your ranking. The main thing is to keep your content relevant by including the keywords you want to be found for.
How do I know what keywords to include?
When we talk about keywords, we really mean key phrases. Start by thinking what keywords you think you want to rank for that are relevant to your business. Type them into Google and see what it brings up – don’t forget to look at the suggested terms dropdown box as you type into the search bar for more ideas.
Find the websites that rank highly and click through them looking for the keywords that are being used in the text, headers, picture captions etc. You could also use a free keyword research tool – find this on Google – or use the free element of ubersuggest to get a sense of the keywords you should be ranking for.
How should I use my keywords?
As well as ensuring all the copy on your site is keyword-compliant, you can then start to add blogs. This is an excellent way to get more content out to Google as blogs are all about text. To start with, just pick one of your keywords – maybe a service you offer or best things to do in the area – and upload a content-rich piece to your site, full of your keywords. The bonus with blogs is that searcher satisfaction will be high, it’s a great gateway to get people onto your site and also to tell Google that you should rank highly because of your search terms.
What other methods are there for getting onto page 1 of Google?
Once you start adding blogs, there is always the chance that another blogger will see your post and link back to it. This is called a backlink and is a heavily weighted signal to Google that yours is an important page.
You can also have external links which are links from your site to other pages and resources. Make sure they are relevant to your site and that the new link opens in a separate tab so that people aren’t forced off your site when they click through.
Internal links are good too if you have content that links with other content within your own site.
Social media can also be a good complement to your site, especially a platform like Facebook as there’s a lot of content you can include on your bio and about us page. Sometimes when you search for a company, the Facebook page comes up before the website which is a strong signal to Google that the site is a trusted one. Individual posts on Linked In are also starting to show up in search results and even sometimes on Instagram.
Another tactic is to make sure your site has the little lock icon in the URL and that the URL starts with https – the ‘s’ means that the site is secure so customers can feel confident about divulging any personal information. This alone is a sign to Google that yours is a trustworthy site and you will be ranked higher in Google searches because of it.
Want more help?
Trying to climb the ranks of Google can be a full-time job in itself! If you’d like to know more about Search Engine Optimisation and how to improve your website’s ranking on Google, get in touch with Amy at bigpicturemarketing.co or find her on Instagram or Facebook at Big Picture Marketing Co
If you would like to learn more about improving your Google ranking listen to the full Podcast go to the Simply Marketing Show: Episode 76