What we do

What We Do

I'm a innovative marketer and creative thinker, I work with a team of exceptionally talented designers, copywriters and digital specialists. We offer expert guidance and specialise in online marketing and social media training, planning and strategy. I am able to bring clarity and vision to your marketing, focusing on a customer-centric approach to provide guidance that brings growth.  Let us become part of your journey today.

Marketing Support

I will work with you to understand your business objectives and customer needs to define clear marketing goals and objectives. I will take a deep dive into your business, review current marketing activities and recommend the right strategy to help you achieve your goals.
This involves scanning the external environment for you, monitoring your competition and with regular meetings supervise your progress and measure your success.

Whether it's marketing expertise for long term projects or one-off campaigns, initiatives or product launches, I'm here to make sure you see a return on your marketing investment, understand what works and what doesn’t. In short, I'm here to help!

"Alison has provided marketing guidance and strategy for over 7 years to myself and my team. During this time Alison has proven to be an invaluable support and helped us develop our business and grow considerably to become a leading player in the local finance industry. Alison has a broad knowledge of many sectors and via her extensive network is able to bring ideas to life very quickly." 

Andy Bass - Head of Sales-Associate Director - Isle of Man 

“Having marketing support and advice from Simply Marketing, an industry expert, gives us confidence to attract our ideal customers by speaking directly to them through a targeted campaign, thereby helping us to raise brand awareness and grow and develop our business in a structured way.”

 Elaine Codona, Director, Global People Solutions

Marketing Strategy

Planning your marketing in advance allows you to measure your results; keeps your business focused, on track and able to achieve your goals. Planning can actually save you money, allows you to set a budget in advance and stops you making costly mistakes by taking knee-jerk reactions. I provide external support and guidance, working with you and allowing you to take a step back to see the bigger picture from your customers perspective. Our work includes regular marketing strategy meetings, one-off projects, business development and strategy for new product launches.

"The DAMA UK Committee worked with Alison over a number of weeks to create a marketing strategy. Alison is an excellent facilitator who got us to think about what our members want/need from us rather than just looking at our organisation and what we do. The resulting strategy is clearly focussed on our members needs and the committee is very excited about implementing it. We are very pleased with the resulting strategy and have really enjoyed working with Alison. We wouldn’t hesitate to recommend her."

Nicola Ashkam - Data Governance Consutant - DAMA UK Committee (Data Management Association)

“Planning allows us to keep on the right track, our team works with Alison to ensure we move forward. After our meetings, we are all aware of our responsibilities and actions and this ensures marketing remains at the forefront of our business” 

Katie Mathieson- Nelson, Robinson’s

Learn to generate your own Public Relations

The impact of Public Relations (PR) should not to be underestimated, as it gives you and your business the opportunity to share your story and drive engagement with your target audience. But PR is changing, customers want authenticity not spin and keeping up with the digital world is essential for your business. Working with us to harness and understand how NEW PR can be driven internally, we support you with bespoke courses and training to ensure you are confident using online tools that will keep you ahead of your competition.

“All too often organisations and businesses have an awesome story to tell, they just forget to tell others about it! I am continually surprised by the inspirational stories hidden within the day to day operations of some organisations. There is always a willingness to get involved in PR when we present great opportunities.” – Alison Teare

“Alison identifies opportunities for public relations which allow us to tell our story, we aim to make a real difference to the local community and it is really important to us we communicate this.” – Kerry Waddington – Marketing Manager, Conister Bank

Creative Thinking

Innovation and creativity are at the heart of what we do. Working with Simply means the most experienced and talented designers are working alongside your business, to develop a new brand or work with existing guidelines to create compelling campaigns. We’re passionate about marketing and we love to help our clients stand out from the crowd, not least we will ensure your creative brief is met, on time and on budget and help you measure the results.

Online and Social Media Training

The risk of NOT engaging and adopting social media as part of your marketing mix, far outweigh the risk of engaging. Why? Because socially savvy businesses engage better with their customers using online tools and social media to build meaningful relationships to support in-person strategies.  We develop and deliver bespoke training for public and private sectors, working globally through online or live training events.

Investing in your people and supporting them to gain confidence with online networking and business development ultimately raises the profile of the business in the online space, attracts new leads and opportunities. It also allows you to target your desired audience and be measured, to demonstrate the return on investment and contribution to the bottom line. As a brand, the benefits are tenfold. You will be more accessible, approachable, likeable and in touch with your audience.

Not every business has online and social media experts and training is often needed. We are here to help you integrate the right channels into your organisation, working with everyone from board level to everyday users, to develop your social media strategy. We will deliver the required bespoke training programme within your business and offer ongoing support if necessary, to help you measure success until you’re happy to go it alone.

"I recently arranged Linked in training sessions for the C8 Sales and Management team - Alison was excellent. The feedback from our teams was the sessions were informative, personalised, useful and most of all fun! I would encourage anyone wishing to improve their social media presence, seeking to look professional whilst not being a ‘stalker’ only on social channels to engage Alison. Very happy to discuss our expierence and results"

Roberta Castle - Chief Revinue Officer - Continent 8 Technologies 

"Alison came in and provided training on LinkedIn to employees and it had an immediate impact on the understanding within the business for us to continue to develop our online presence. Also lots of helpful tips and ideas to help us improve and increase visibility. Would recommend any firm seek Alison's help with this."

Martin Hall - Director Peregriene Financial Service